How does bundling effect the price of my insurance.
Progressive Insurance offered a look last fall at whom they are targeting with their advertising dollars. They called them the “Robinsons”. As an independent insurance agency, we keep an eye out for changes in the marketplace to see how we can improve our products in our community. The Robinsons are a segment of the marketplace that includes households who own a home and car and place the insurance with the same insurer as a bundle. They represent the ideal customer for the big insurance company. They have the highest retention of 53% and the longest retention with 45% having been with their insurance provider 11 years or more. These are the customers that are highly sought after by big insurance companies and see some (but not all) discounts. Robinsons are important to big insurance. There are a couple of force s that are driving this ideal group to shop: 1. Record high numbers of serious collisions. 2. Skyrocketing used vehicle valuations with inflated repair costs. 3. In